Research

Analyzing data is a must.

Research is necessary homework to make better informed decision(s). Our Market and Business Research is a formal, organized process of listening to the voice of the customer. The pillar of any strategic development is accurate, relevant and timely research.

We value the power of market data with statistical testing. Our market intelligence will be produced and delivered to Management in time to influence / aid corporate development. We do Qualitative and Quantitative primary research and always check reliable secondary sources.

Our In-Depth Research Services Include:

1. Market Demand Assessment
2. Market Brand Assessment
3. Community Health Needs Assessment (CHNA)
4. Physician Manpower Assessment
5. Board Development / Self Assessment
6. Market Watch / Competition Research
7. Staff Engagement Research
8. Patient / Provider Satisfaction Research
9. Provider Operation Audit – Employed
10. Marketing Performance Audit
11. Facility Space Assessment

Advantages of Outsourcing Provider Manpower Assessment

• We use tailored proven processes refined to address Malcom Baldrige “Opportunities for Improvements” 
• We find Providers to recruit within your own market; a fresh perspective on market/physician needs
• We save resources & provide economies of scale in timely manner.
• We produce critical information to document need (i.e. ONE source report for reference using GOLD standard rates)
• Finally, we can be the “GOAT” if need be

Refined Provider Manpower Process

Specific Steps to Quantify Physician NEED

Step 1 – Establish Gold Standard Rates per 100,000 – referencing national / regional published studies.

Step 2 – Created Model to predict DEMAND ( by specialty) based on Adjusted service area Covered Lives based on Zip Market Share

Step 3 – Determined Available Campus Credentialed Physician Supply adjusted by Age and Volumes.

Step 4 – Calculate NEED = (Demand – FTE Supply)