Research

Our Market and Business Research is a formal, organized process of listening to the voice of the customer.

The pillar of any Strategic Development is accurate, relevant and timely research. We value the power of market data with statistical testing. This market intelligence will be produced and delivered to management in time to influence and aid corporate development.


Our in-depth services include:

  • Market Demand Assessment / New Product Development
    • Documentation of market news and trends, Secondary Research review and determination of Primary Service Area market share and size
  • Brand Tracking Assessment
    • By audience: General Public, Patients and Stakeholders, Employees
  • Community Health Needs Assessment
    • Conduct Secondary and Primary Research and facilitate Town Hall discussions to prioritize needs
  • Physician Manpower Assessment
    • Determine market need and document full-time equivalent physician supply to support campus Physician Recruiting Plan based on market and ACO scenarios
  • Business Research
    • Conduct all aspects of internal records analysis and Secondary and Primary research
  • Referral Tracking
    • CRM development, database marketing and creation of SurveyMonkey applications
  • Marketing Performance Audit
  • Customer Satisfaction Research
    • Patient Satisfaction tracking, HCAHPS, customer service analysis and training