Author Archives: vandehaarmarketing

Developing specific action tactics that focus on relational, legal, organizational and staff advantages to mix your product, price, promotion, place and service is our focus. Special attention is given to review corporate resources to align business commitment in setting goals. Great plans need deployment. Specific development services include: Scorecard measurement Marketing Management Malcolm Baldrige NationalContinue reading “Development”

Our Market & Business research is a formal, organized process of listening to the voice of the customer. The pillar of any strategic development is accurate, relevant and timely research. We value the power of market data with statistical testing. This market intelligence will be produced and delivered to management in time to influence &Continue reading “Research”

A dynamic corporate strategy is a must and will build a long-term foundation for organizational success. Thorough planning is critical to a company’s success. By understanding corporate threats & opportunities along with critical customer needs, companies are better positioned to meet customer expectations and identify / seize new opportunities. Our goal is to help companiesContinue reading “Strategy”