Research

Our Market & Business research is a formal, organized process of listening to the voice of the customer.

The pillar of any strategic development is accurate, relevant and timely research. We value the power of market data with statistical testing. This market intelligence will be produced and delivered to management in time to influence & aid corporate development.

Our in-depth services include:

  • Satisfaction / Loyalty / Brand Tracking – Measure and trend key performance metrics.
  • Competitive Analysis / Environmental Assessment – Track competitor activities.
  • Market Assessment – Determine untapped demand, optimal price points.
  • New Product Development – Identify new product or service opportunities.
  • Database Marketing- Build data warehouse of current and prospective customers.
  • Marketing Performance Audit – Determine optimal Marketing structure & tactics.
  • Segmentation – Determine best customer profile & suggest untapped market.

Qualitative Methods 

  • In-depth Interviews
  • Panel Discussions
  • Focus groups
  • Mystery Shopping

Quantitative Methods

  • Market Performance Trending
  • Market Share Analysis
  • Physician Manpower Assessment
  • Referral Tracking